I’m always struggling to come up with powerful hashtags to incorporate into my clients’ social media streams. I found this great article from Hubspot that is sure to save me some time on future projects:
Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement — clearly, hashtags still matter in 2018. More specifically, we found tweets with no hashtags averaged 1.7 interactions per tweet. Tweets that included #ico, the most popular hashtag, had an average of 19.8 interactions per tweet.