When most businesses ask “How do I evaluate my website?”, they are doing so because they realize that the site they put together in 2010 simply does not pass muster in the current internet environment. Often, they have lost track of the company they used to create the site originally, or have put their site in their low-priority to-do list. What these businesses don’t realize is that they are wasting an extremely powerful marketing tool that can be working around the clock for them.
I’ve put together a list of five steps you can take to improve your site’s performance and start making it work for you. If you need help with any of them, please reach out to me for some help, some friendly advice, and maybe a cup of coffee 🙂